Privacy & Security, Tailored to You
Your personal information is more exposed than you realize, through the devices and apps you use, the networks you connect to, the websites you visit, and the information you share.
anonymi helps uncover risks, reduce digital exposure, and protect you and your family's privacy and security through a personalized, hands-on approach.
“It has never been more important to be diligent with your cybersecurity, social media footprint, and electronic interactions. Cyber threats and cyber-enabled crime will continue to evolve as the world embraces emerging technologies such as artificial intelligence.”
WHY IT MATTERS
Your personal information is being exploited in ways you may never see.
Every day, information about you is collected through your smartphone, apps, websites, connected devices, purchases, and online activities. Together, these seemingly unrelated details can reveal an extraordinary amount about your life, including your habits, relationships, interests, financial circumstances, and daily routines.
There's a powerful financial incentive behind much of this surveillance. Companies collect and analyze personal information to understand, predict, and influence your behavior. Detailed profiles can be used to target advertising, shape the prices and offers you're presented, and generate revenue through the sale or sharing of data.
The result is a profound loss of personal privacy. Details about your life that you may consider private are collected, combined, and shared, often without your knowledge or meaningful control over who has access to them or how they're used.
But the consequences extend well beyond advertising. Personal information is already being exploited for manipulation, discrimination, fraud, and other purposes, with documented examples of these practices occurring today. Details about your location, family, finances, or daily routines can also create real risks to your security and physical safety. And as technology advances, new forms of exploitation will emerge.
Artificial intelligence makes these concerns more consequential. By connecting information from countless sources, AI can uncover sensitive details, identify patterns, and draw conclusions about you that you never knowingly disclosed. As these capabilities advance, new ways to exploit personal information will emerge.
Much of this happens quietly, through familiar technologies and services that most of us use without a second thought.
DID YOU KNOW?
The technology you trust may be sharing your private information.
Some of the most surprising privacy practices involve companies and products you already know and trust.
Here are a few worth knowing about.
AI Assistants:
Your private conversations may not be so private.
Google Gemini: Human reviewers may examine some conversations. Reviewed chats can be retained for up to three years, even after you delete your activity.
ChatGPT: In 2025, thousands of user-shared conversations appeared in Google search results, including sensitive personal discussions. OpenAI subsequently removed the feature that allowed users to make shared chats discoverable by search engines.
Sources: Google Gemini Privacy Hub; TechCrunch (2025).Smartphone Apps:
Even your favorite apps can expose where you've been.
Candy Crush, Tinder, and MyFitnessPal were among thousands of apps identified in a 2025 investigation of the location-data industry. Data associated with ordinary apps appeared in a location broker's records, potentially collected through advertising systems rather than directly from the app developers.
The FTC found that location brokers sold sensitive location information capable of revealing visits to healthcare facilities, places of worship, and other private locations.
Sources: WIRED (2025); FTC, Gravy Analytics/Venntel investigation.Health Apps:
Your mental health information became advertising data.
BetterHelp, a major online therapy service, shared sensitive customer information with advertising platforms including Facebook and Snapchat, according to the FTC.
The information included identifying details and responses to personal questionnaires. BetterHelp agreed to a $7.8 million settlement.
Source: FTC, BetterHelp settlement (2023).
Smart TVs:
Your television may be watching and listening to more than you realize.
Samsung and LG: Researchers confirmed that these televisions can identify what you're watching, even when the content comes from a connected laptop, gaming console, or other HDMI device. Viewing information can be used for advertising and profiling.
Samsung's microphones: In October 2026, a security researcher reported finding software that detects sounds such as barking dogs and crying babies, potentially using microphones in connected soundbars or Bluetooth devices. The connected-microphone claims remain unverified; covert recording of conversations has not been established.
Samsung, Roku, and Vizio: A 2026 study found that some tested TVs continued transmitting traffic consistent with viewing-data tracking after users opted out. Researchers couldn't confirm the encrypted contents. LG's tested TV appeared to honor its opt-out.
Sources: UCL Research (2024); Malwarebytes (October 2026); Northeastern University (2026).
Home Security Cameras:
Ring employees viewed private recordings.
The FTC alleged that Amazon's Ring gave employees and contractors excessive access to customers' private videos.
One employee viewed thousands of recordings from cameras in intimate areas of homes, including bedrooms and bathrooms.
Source: FTC, Ring settlement (2023).
Browser Extensions:
A window into your most private information.
Gmail, Outlook, and PayPal: Georgia Tech researchers identified more than 200 Chrome extensions extracting sensitive information from webpages and transmitting it externally. Their research examined popular services including Gmail, Outlook, and PayPal.
PayPal Honey: The shopping extension collects information about shopping activity and purchases. Its privacy disclosures have assigned a $15 value to personal information associated with its rewards program.
Avast: The FTC alleged that the cybersecurity company collected detailed browsing histories and sold that information through a subsidiary to more than 100 third parties.
Sources: Georgia Tech (2024); PayPal Honey Privacy Statement; FTC Avast investigation (2024).
What Else Don't You Know?
These are just a few examples of how everyday technology can expose your personal information.
The question is, what's happening with yours?
WHAT WE DO
Comprehensive Protection for Your Digital Life
We assess your personal privacy and security, identify where you're exposed, and put practical protections in place.
From your devices and home network to your accounts, apps, and online activities, we address the issues that matter most to you.
We reduce unnecessary tracking across browsers, apps, and mobile devices, review location and data-sharing permissions, and assess social media exposure, including past posts, photographs, and information shared by others that could reveal personal details about you or your family.
We help you understand the privacy implications of AI tools, review what information you’re sharing and how it’s handled, and explain emerging threats so you can use new technology more safely and confidently.
We review and secure computers, smartphones, cameras, smart TVs, and other connected devices. We address outdated software, non-secure configurations, unnecessary permissions, and vulnerabilities that could expose your information or allow unauthorized access.
We identify connected and potentially unknown devices, strengthen network security, and isolate smart home equipment from computers and sensitive information to help prevent one vulnerable device from compromising others.
We identify and work to remove publicly available personal information, reduce opportunities for identity theft and targeted fraud, and help limit the exposure of sensitive details about you and your family.
We strengthen account security, review exposed credentials, improve email privacy, and help protect access to your personal and financial information.
Deep experience. A personal commitment to privacy.
anonymi is a personalized privacy and cybersecurity concierge service, helping New Yorkers understand and reduce their digital exposure through expert assessment, practical protection, and ongoing guidance.
anonymi draws on more than 20 years of technology consulting and leadership experience in New York City, including serving as a trusted technology advisor to businesses and working with Microsoft's enterprise customers on complex technology and security initiatives.
We're privacy nerds at heart. We closely follow emerging threats, new research, and the rapidly changing ways personal information is collected and used. It's a subject we're genuinely passionate about, and that curiosity and commitment inform everything we do.
WHY ANONYMI